WHAT IS THE DIFFERENCE BETWEEN FASHION PHOTOGRAPHY, COMMERCIAL PHOTOGRAPHY, AND EDITORIAL PHOTOGRAPHY?
Commercial Photography sells a product.
Fashion Photography sells a lifestyle.
Editorial Photography sells a story.
"If the client wants to sell a lifestyle associated with his product rather than the product itself, you will have to deliver fashion photography.
If the client on the other hand just wants to show off his products (such as a catalog shoot), you will have to deliver commercial photography.
If the client already has a story or a script and just wants the photos to support the story, it's your turn to get the mood of the story and deliver an editorial piece on it."
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